Northside Business Park,
- West Midlands
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My name is Allan Brown, and I am the Managing Director of A & A Digital Copiers, a company I formed with the help of my wife Alison, over 30 years ago.
The catalyst for starting the business was born out of the fact that I was working as a Sales Representative for a company selling photocopiers but what I was finding and became increasingly concerned about was that they were totally focused on sales and treating service like a necessary evil. This did not and still to this day, does not align with our ethos at A & A.
Even though I am from a sales background, to me service is paramount. If you really think about it, the sales person sells you the first machine but when you want the next one (and the one after that and so on) it’s the service you’ve received (and the technicians who have looked after you) that you remember and this is what really clinches the on-going business relationship.
This then creates business retention which I believe is so important to both parties, forming long-term business relationships of trust and satisfaction and we have been doing just that from the very beginning and continue to do so. I feel proud about us staying true to our goal and mindset from the beginning.
Allan D Brown – Managing Director